Instead of reflecting a strictly "Christmas" repertoire, Ackerman and Atkinson allowed original compositions, covers of 19th and 18th Century Classical work, and the more traditional Christmas tracks. Starting as an experiment in 1985, Ackerman and Atkinson combined both original solicitations from their favorite Label artists as well as pre-recorded tracks from Windham Hill current catalog. We sold millions of these things."Ĭontinuing off this popular format, Ackerman and executive Dawn Atkinson decided to begin producing Holiday-themed albums featuring the Label's artists. Let’s give it a try.” Every single Windham Hill Sampler became a Gold or Platinum record. They were never big sellers but it did introduce people to music. I sent this to my distributors and everyone said, “Why don’t we market this?” Everyone said there are other labels that have done this. I’m now punching one-twelfth the holes that I used to. I came up with the idea that if I took one track of each one of these people and put it on an LP then all I have to do is punch one hole. "The only reason I came up with the Windham Hill Samplers was that I got tired of using the hole punch to punch the corners of the promotional copies of records that were going to stores or to radio stations…. These Samplers (starting with Windham Hill Sampler '81) proved to be very popular not only with marketers, radio and journalists, but with the label's end customers as well. Only a few years earlier, in an attempt to lighten the workload at their Palo Alto offices, Anne Robinson and William Ackerman, owners of Windham Hill Records, decided to create a Sampler of annual catalog offerings in one compilation album, featuring their artists and their albums from over the past year or two. Windham Hill was growing by leaps and bounds by 1984.
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